Hiro Sake is 100% produced in Japan where cup sake is a popular trend. Taking a cue from Japan, Carlos Arana, Marco Destefanis and Claudia Valotta, co-founders of Hiro Sake, decided to introduce single serve Hiro Sake cups to the U.S. and Australia markets to capitalize on the success of the industry award-winning Hiro Sake portfolio and expand the brand into a new market segment of single serve products. The single serve cups not only allow new consumers an easy option to try sake for the first time without committing to a full bottle. They make it easy and convenient to take on the go, drop into a cooler, or even make a cocktail for two.
